Simplify the Complicated: Reduce the Options. Reduce the Decisions


I love weighing my options before making any decision.  But sometimes it can be downright stressful.

Even food shopping has become a chore. The over-abundant choices can make this process more timely. I know I’m not alone. From mustards to toilet paper, it’s likely to both overwhelm and frustrate the average consumer.

I have spent way too much time down the cold/remedy aisle studying the wide variety of cough medication to purchase, scrutinizing the variety of Robitussin options.  Seriously, not everyone has the time to do research.  I might add, the feminine hygiene selection is as bewildering. Try explaining the options to a family member running that errand for you, lol.

At the retail level, everyone loves choices, and smart/frugal shoppers appreciate a broad selection fit for a viable market comparison.  But if you struggle with decision-making on a day-to-day basis, abundant options can be a real battle. An apparel nightmare, in fact. Too often, you exit the store with nothing but a severe headache. Ugh.

The differences between major retail stores and specialty boutiques clearly illustrate this conundrum.  In large department stores, I’ve seen clothing (that’s already been picked through) often strewn haphazardly all over the floor.  Sizes are all mixed up and collections are no longer hanging together. The choices can be confusing, too much of the same thing dispersed in many different departments. Ditto to the shoe department. As for finding a salesperson?  Good luck with that.

In a smaller boutique, the setting is more intimate and sales help is readily available. While the inventory is easier to maintain (less stuff=less to manage), there are also fewer options to weigh in on.  Many shoppers prefer the one-on-one attention and a more select collection of apparel.

As for on-line shopping preference, we all know how that ends.  Most likely, your search will lead to a circuitous trail of more items similar to your original, and your options will multiply exponentially. Admittedly and on many occasions,  I’ve been stuck.  One time, after results of a particular search displayed over 36 pages, I clicked relentlessly until the wee hours but eventually surrendered from exhaustion.

Here’s a simple truth; Too many options can stall a decision. 

Consider this as a great model for our own personal spaces. We may not be able to control what’s out there, but we certainly can control what’s in our closets and homes.

  • Are you tired of rummaging through your closet to find something you’d love to wear?
  • How much of the same color do you own?
  • Do too many jeans and shoes complicate your readiness?
  • Finding it hard to have a “favorite?”

How to simplify this decision-making process? Resist the urge to over-acquire.  Opt out.  Reduce the options, reduce the decisions.

Keep it simple.  Real simple.  Buy less. Keep only what you love!  Then whatever you pick to wear is a win-win 🙂


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